Archive for: June, 2023

Three Most Important Things When Beginning in Direct Sales

Jun 23 2023 Published by admin under Uncategorized

Direct Sales is a potent and lucrative business model. With no inventory cost, no shipping cost, no rent or lease, it has the lowest start up and overhead of any other business out there. This equals huge profit margins and income potential.

So why, when the business model is so efficient, is there still such a low success rate? Is it the products or the compensation plans? No, Absolutely not.

It’s not lack of information or training either. There are programs out there that will show you exactly, step by step, how to set up a marketing program that has been proven to work. So, even armed with this kind of knowledge how is it that people still fail?

The answer is quite simple — because we are people, and people fail.

The number one reason why people fail, in my book, is because when the going gets tough they second-guess themselves and quit. Which sets up most important point number one.

1. Realize that failure is an opportunity for growth and be grateful.
Develop a habit of analyzing your failures and implementing a change to compensate. Always pick yourself up, dust yourself off and keep going.

Marketing is difficult and failure is painful. That’s why not everyone does it. It’s also extremely lucrative, and is worth all the effort it takes to learn it.

Leading up to number two, the people we surround ourselves with have a huge impact on our own mindset. Are you surrounded by people who don’t believe in what you are doing? Do people expect you to fail and quit? That kind of environment ways heavy on the mind, and makes success even more difficult.

2. Get a mentor who knows what it takes to succeed.
They will understand about the pain of failure. They will be able to encourage you when you need it, and give you a kick in the aspiration when you need that too.

The second part of this is to build a network of successful people. Surround yourself with them. Their support will be mentally and emotionally uplifting. The more successful people you have in your life the greater your chances of success.

And perhaps the most important of the points is, why? Why are you starting a business?
The answer needs to be deeper than money.

Money is great and we all need and want it, but it will not guide you in the direction you need to go. Money comes and goes. How will you keep going when you fail and lose money?

3. Have a personal mission.
Every person has something inside them that they dream of doing. It starts out in early childhood. The problem is that life tends to cover it over with fear, pain, and doubt. Make it a priority to uncover your personal mission, your reason why.

When you become attached to that mentally and emotionally it will keep you going through the worst of storms.

Some reasons for failure that are important to address are as follows. Failure to plan; without a plan of action you have no reason to expect to succeed.

This includes budgeting. How much money do you have to spend on your endeavor, and what is the best way to spend it? The first thing you are going to want to budget is education.

If you are not already a master marketer you need to invest time and money in your education. That is more important than an advertising budget. Having a good education will teach you how to best spend your ad dollars.

If you run out of money before you start making sales the game will get a lot harder. And with all of this information coming in focus becomes extremely important. Follow your plan and focus on one thing at a time. Failure to focus leads to a state of overwhelm and that can lead to giving up. Stay focused.

A good mentor is going to be aware of the pitfalls that can ensnare you and will be able to guide you around them. It’s like having an advance scout telling you what is up ahead. Forewarned is forearmed. Their insight will be invaluable. They will be able to help you figure out what your focus should be on.

Set goals for yourself that lead toward the accomplishment of your mission. Setting and accomplishing short-term goals is a great morale booster. Celebrate every time one of your goals is accomplished. This will build your enthusiasm and drive to accomplish bigger goals.

Commit to yourself right now that you will never quit. Chose your course, find a guide, pace yourself and keep going. Every time you fall down get up and move on toward your goals.

Every time you are faced with a decision make sure it will lead you to the accomplishment of your mission. When you make a mistake learn from it and keep going. You are not perfect. You will make mistakes. Forgive yourself, get over the pain, and keep going.

JMHorton A.K.A Joshua Horton is an entrepreneur dedicated to a path of self development and service. The mission of his corporation, Horton’s Endeavoring, L.L.C. is to promote personal and financial freedom through education and opportunity. His endeavors include a therapeutic bodywork and personal coaching practice, a self development speaking practice, and an online direct sales business. His blog has great information on mindset, marketing, self development, networking, and more. Go check it out!

Comments are off for this post

Improve Sales Results and Marketing Conversion Rates to Baby Boomers

Jun 23 2023 Published by admin under Uncategorized

Are you sick and tired of catering to kids in your marketing, of trying to understand what makes Gen X and Gen Y tick?

You might have an easier and more profitable time tailoring your marketing programs to “the grumpy old men (GOM)” market.

The GOM market consists of men age 50 and older. GOM represent more than 10% of the U.S. population, as noted in a new Special Report, Marketing to GOM: 10 Tips for Selling to the Age 50+ Male Market.

According to the report, there are 35 million male consumers in the United States over the age of 50. The median family income for a household in which one of the wage earners is a GOM between 50 and 64 years old is $50,252. Among the strategies for creating marketing campaigns that successfully target the GOM market outlined in this free report:

Point out in your advertising how your product or service helps the GOM to live independently without help from family, friends, or the federal government. As the end of their working days appears on the horizon, GOM increasingly long for the freedom to call their own shots – and tire of taking orders from others.
When writing to GOM, the “voice” of the marketer should be one GOM writing to another. If your promotion is a sales letter or e-mail, the person who signs it should indicate he is a fellow GOM. Reason: GOM are more comfortable dealing with others of the same generation. GOM are wary of — and easily annoyed by – youngsters.
Don’t hesitate to use more traditional marketing media – Yellow Pages, billboards, TV and radio commercials, newspaper and magazine ads, direct mail – when targeting GOM. The GOM have developed a lifetime habit of reading, listening, and responding to advertising, and are therefore more responsive than younger consumers to traditional marketing programs.

Comments are off for this post

Personalized Studio Marketing

Jun 23 2023 Published by admin under Uncategorized

Photos are personal. Why not make your marketing just as personal?

I recently worked with a professional photographer who was looking to promote his studio and impact his senior-portrait sales for the upcoming spring and summer seasons. In today’s business world, a gamut of marketing services and resources are available, so choosing can be difficult. This particular photographer was intrigued by variable-data printing and marketing and embarked upon such a campaign.

Not only was he amazed by the ease of use and customization of variable-data marketing, but his marketing efforts reaped added interest on behalf of high-school seniors and, ultimately, a greater return on investment (ROI). And we’re only into the month of May! Professional photo labs with press-print capabilities are unique because they provide standard photo services, but they also possess capabilities to produce press-printed products.

What does this mean? Direct-marketing materials such as mailers can be printed with ease, meaning photo labs with print presses serve as one-stop sources for photo and marketing needs. In terms of variable-data marketing, it’s an easy-to-use program that adds a little personalization and interactivity to each outgoing e-mail or print piece. In a nutshell, this is how it works:

Develop an e-mail and/or mailing list based on previous customers, or purchase one from a list vendor. If you purchase a list, be sure to ask about single-use versus multiple-use fees. Purchasing lists can segment your target audience even more because you can specify the demographic information of your recipients. Oh, and be sure to ask for e-mail address so you can create a cross-channel marketing campaign that hits your readers from multiple angles.
Once a list has been secured, write a short e-mail about your photo products or services (remember, content is king, and less is more). Address each e-mail at the top with something like, “Dear [John Doe].” That’s the beauty of variable data! You can swap in and out all the names in your list, so each recipient gets a truly unique piece. Then, include a personalized URL address: __________/JohnDoe. With an e-mail, recipients can simply click on the link that drives them to a web page tailored to their interests.
Couple the personalized e-mail with a direct-mail postcard summarizing the same content. In your call-to-action line, include the personalized URL address and write “Visit _______/JohnDoe for exclusive savings…” (or whatever your marketing objective might be). Both the e-mail and direct mail will drive your target audience to customized landing pages. What’s more is you can get really creative and segment your mailing list by high school, zip code, etc. and include high-school logos or special offers for different zip codes. Or attach to each piece specific images from your database.
With landing pages, the sky is the limit. Be creative. But follow the basic structure of 1.)welcome page with a click-through to a web form, 2.) web form to collect data or update profiles, and 3.) a thank-you page with an optional coupon or special offer for registering. (You can use the collected data for future mailings.)
By driving customers to online pages, companies can track and monitor the progress of variable-data marketing campaigns. Be informed of who visited and how far they clicked through, who signed up or updated their profiles, and more.
With this type of marketing, imagine how much more effective you could be at reaching out to seniors or other customers in your area. You grab their attention via mail, e-mail and the Internet. Plus, you can follow up with a phone call or subsequent mailings.

Comments are off for this post

Network Marketing – My First Year and What I Learned

Jun 23 2023 Published by admin under Uncategorized

Excited, Scared, Confused (big time), Depressed, Ready to Quit, Overjoyed (I actually made some Money!!!), and Hopeful

I experienced all these feelings and more during my first year as a network marketer. I think there were times when I had all these feelings in a single day. Like most new businesses there are days you love and days you wish you were back in kindergarten where the biggest decision you had was playing trucks or kickball.

Now that I can look back at that first year I can smile about the struggles and tough days and chalk them up to experience. Without the hard days I wouldn’t have ever learned what I know now.

If you are just starting out, realize there will be good days and bad. Don’t take it personal. It’s business.

Head the words of the great Commander Peter Quincy Taggert (Galaxy Quest), “Never give up, Never Surrender!”

Maybe reading about some of my experiences will help you to see that you are not alone

“Many of the great achievements of the world were accomplished by tired and discouraged men who kept on working.”

Its fun

For me, Network Marketing and working from home is a great job. Everyday is different. I might be writing an article, setting up a squidoo page, working with my team members or meeting someone new. If I need to take off and go to my children’s school I can do it. I get to surprise them and meet them for lunch. Part of my job is being social and networking with people. Making new friends, people that have interests like mine. THAT’S MY JOB. How can that not be fun?!? In one day I might have interactions with people from all over the United States. I even have been contacted by people from around the world – from Canada, Australia, Brazil and Malaysia to name a few.

When I am not working directly with customers or team members, I might be creating new training and informational products to help them out. I have taken my Network Marketing Online and for me that is the best way to go. I love it. I love everything about the internet and using technology to create and to help.

I was a High School teacher before doing this so learning, teaching and helping others to achieve their true potential have always been things I enjoy. Throw in a little technology and I am in Heaven.

So is Network Marketing Fun? Yeah it really is.

I think SpongeBob put it best -
F – is for Fun when we do things together
U – is for you and me
N – is for N E (any) time and N E where here in the deep blue sea.

Challenging

When I was a Network Marketing wannabe I remember reading several articles about how this was a great business. Everyone can do it. You will have people lining up at your door to be on your team and use your products. With such an unbelievable opportunity how could any sane person pass it up?

Well I soon found out that it’s a little harder than that. It was a challenge to follow the ‘old school’ plans and make the business work. It has worked for some and it might work for you, but my challenge was to find a new way.

Learning something new and creating change are always challenges. But when you have some success it seems just that much sweeter to have earned it. It feels great to rise up to a challenge and overcome it.

Never be afraid to try and then fail. Don’t waste your energy trying to avoid or cover up failure. Instead, learn from your failures and go on the next challenge. Its OK to fail, Your growth can be measured by the failures you have overcome.

Challenges give us the opportunity to learn and achieve more. I know when I see somebody do something that I want to do I enjoy the challenge of learning how to do it and then finally succeeding. It is a great feeling to step back and look at something you have done and know that you did it. You overcame the fear and the hard work and you DID IT!

General George Patton had it right when he said “Accept the challenges so that you may feel the exhilaration of victory.”

More difficult than it is made to sound

Listen to the hype about Network Marketing and, like me, you will get the impression that by the end of the week you will be financially secure and working on the beach. Well let me tell you I am not yet working on the beach and honestly if I could make it to the beach I wouldn’t want to be WORKING!

However, once the initial exhilaration of having started a business wears off and you realize that this is still a job and work is required and money doesn’t grow on trees then the true education takes place. There is a lot to learn about starting a business and it is no different for Network Marketing.

If you are like me and already had a full time job and this was your way out of that job then honestly you can expect it to take you a month or two before you are really feeling like you are achieving anything. Just getting set up and doing the little things like getting business cards and setting up a bank account can take up time. For a part time person that might be your weeks work right there.

All I am trying to say is that you have to be realistic. It is said that 95% of people who start a Network Marketing business fail. I don’t think that is entirely true. A majority of these people just QUIT! After a month or two they decide that since they aren’t making a few thousand dollars by now then it just isn’t worth it. But honestly if they look at what they have done – maybe talked with a few friends and bothered their Mom and brother and sister and an Aunt and then sat back discouraged because only 1 person even said maybe and the rest said NO – then they should realize they haven’t really done anything they should get paid for.

It takes time to build a business – Any Business. If you are starting a job that is brand new and the skills needed are foreign to you then expect it to take even more time because you will be spending a lot of your effort just training and learning.

But the best part about Network Marketing, the time and effort you put in now can and will still be making you money years from now. It’s all in the power of leveraging.

If you want to go somewhere, it is best to find someone who has already been there.”
Face your fears and doubts, and new worlds will open to you.”
Robert Kiyosaki

Easier than you think

Once you get over the fact that it is a job and, for me and most of you, a brand new way of doing things and a whole new skill set to learn, you will find that it really isn’t that tough. Like I said earlier it is really kind of fun.

If you can read, write about what you know and have learned and be willing to talk to people and help them then you are ready to go. With the help of a good upline and/or coach you can learn to put those skills to work attracting people to you and either your business opportunity or your product.

For me the internet has always been fascinating and I love the fact that I can use it to build my business. It is actually the greatest tool you can have as a Network Marketer. The entire Network Marketing structure is going through a huge growth phase because of the internet so I started my business at the perfect time and you have the opportunity to do the same.

With the right coaching, you can be up and running and attracting people to you in no time.

A couple of quick reminders about moving forward and making things work…
- Be realistic and honest with yourself. Look at your skills and your time commitment and understand that if you are lacking at either it won’t stop you from achieving success it will only slow it down. But a better job and future is worth the extra time and effort.
- Always remember it’s a business and don’t take things personally. Not everyone who talks to you will become part of your business. Everyone is different and the timing as well as the personality have to fit in order for this business model to seem like the way to go.

“So many of our DREAMS at first seem Impossible, then they seem Improbable, and then when we Summon the Will, they soon become Inevitable.”

A struggle until …

For me personally Network Marketing became a struggle after the first few months. I went into the business with the intent of just helping out my Mom but soon found that it was something I truly enjoyed. I liked the new learning and creating new content for the internet, but I really didn’t understand what I was working towards or how to get there.

Once I got over the initial excitement and newness, I noticed I really wasn’t getting any results. I was doing lots of things and keeping myself very busy but I really wasn’t generating any success. I went into the frustration mode that many network marketers go through.

However, the reading and learning I had done when I started out had made me into a true believer of the Network Marketing Model. I knew that if done right I could achieve the success I wanted.

So, Network Marketing was a struggle for me like it is for most people starting out. You must find what works for you and be committed to staying with your plan. It is what separates the people who quit (what most would call fail) and the people who succeed.

The other thing I have found that separates those that fail from those that succeed is a good mentor or coach. No matter when your frustration and struggling phase might hit it is almost guaranteed that it will raise its ugly head. A coach can get you to a point where you might skip this phase or at least minimize it and a coach can get you on the path to success much more quickly than you could probably do yourself.

Finding the right training definitely helped me get over the hump and on the downhill slide to success.

“If you always do what you’ve always done… you’ll always have what you’ve always had.”

The Internet makes it a whole new ballgame

The training I found was training on how to use the internet to attract people to you. Whether it is used to attract them to your business opportunity (your downline) or to your companies products, the internet has changed how Network Marketing is done.

The old method of MLM can pretty much be boiled down into one statement.

Chase down and talk to everyone you know and come within arms length of and try to sell them on either your business opportunity or your product or both.

This is a very hit and miss approach and it produces tons of FAILURE. Like selling sand to those living in the desert, it’s hard to find very many customers who are excited about your opportunity.

The new method of MLM and Network Marketing on the other hand can be boiled down to this.

By giving value through content that comes from our knowledge and expertise, we can attract those searching for solutions to their problems. The Internet allows you to make what you are offering available to huge numbers of people.

To revisit our example, now people who live where there is only dirt will find you and your knowledge of sand and want your opportunity.

This is just the tip of the iceberg that I found in my search. Now putting it all together and understanding how to use the tools of the Internet is what has helped me to go from a 1st year Network Marketing Newbie to a veteran Network Marketer ready to help others get over their hump and achieve their goals.

My first year: scary, frustrating, overwhelming and exciting and I believe a very necessary step towards truly learning the power of Network Marketing.

If you are ready to get started on your Network Marketing Journey or maybe you are perpetually stuck in this first year mode, I am here to help you. I have learned through practice and experience that this is a job that requires work. Anything worthwhile does.

However, anyone who really understands what Network Marketing is and has the commitment to pursue it can be successful. Let me know how I can help you.

“By working together, pooling our resources and building on our strengths, we can accomplish great things.”

Comments are off for this post

But Wait – There’s More! Even More Powerful Techniques Medical Marketing Can Learn From DRTV

Jun 23 2023 Published by admin under Uncategorized

Do your medical marketing materials fade away as soon as you produce them? Do they lack excitement, a sense of urgency and effectiveness? Here are 3 more techniques from the bare-knuckles world of DRTV (that’s Direct Response TV).

That doesn’t mean you have to make obnoxious commercials for Ginsu Surgery (“But Wait! There’s More! Well also throw in a free rhinoplasty!”). What you need to do is try to forget about the response of the Head of Cardiology, the Head Nurse or any other Administrative Head in your hospital. Before you create a healthcare organization marketing plan, medical marketing kit or any medical marketing materials, you really need to focus on the only people who can make your marketing a success: your patients, and what they really want. Not what YOU want them to want, but what they really really want. Use any means to find it out, from in-room interviews to telephone surveys and mall intercepts, but find out. Knowing what your patients want is the critical first step to medical marketing that gets results.

OK, here’s another important suggestion – sometimes size really does matter. That simply means the wonders of medicine and your unique selling proposition are almost certainly too complicated for a 30 second commercial. If you have an important point of difference that’s too complicated for a short commercial, consider a half hour ‘infomercial’. Nothing sells a new product or procedure better than a long format commercial.

The biggest barrier to a long commercial are the dollars involved in production. But non-prime DRTV media costs are so much less expensive that your cost of production soon fades away. On top of that, there’s another hidden bonus that can make your long format commercial the hero of your healthcare organization marketing plan: long spots always get better response – always. Response that will put your ROI on steroids.

Since there aren’t many people who respond to medical marketing materials by asking the ambulance driver to turn around and take them to that hospital they heard about on TV, most medical marketing is about relationship building. Nothing kick-starts a relationship like giving folks something for free. Free stuff (you can call it by its fancy marketing name: a Value Added Offer) gets people’s attention.

What should you offer? It can be anything from a Free Guide on preventing or treating a common killer like diabetes to free screening for indicators of disease like heart disease or high blood pressure. One of my clients, a large regional health system, offered women free tests for indicators of heart disease. The women who received those tests were 60% more likely to come to this hospital for heart treatment. That program was so successful that they’re expanding it to include men.

Another killer idea Direct Response marketing can teach medical marketing: What gets measured gets improved. Here’s a hot news flash: Direct Response is set up to measure…response. You know in24 hours whether your commercial is working like it should be. There are affordable and easy ways to measure response. One of the easiest: put a different phone number in every commercial, of every length, on every station, and measure call volume. Then you’ll know that people are responding to your :120 second commercial on Fox News at twice the rate as the same commercial on MSNBC.

When you think of it, most people who put together healthcare organization marketing plans don’t ever know if anyone is responding to their medical marketing materials. Most medical marketing gets thrown on the air, or onto a brochure rack, or on a billboard with little strategic thinking. If forced to answer truthfully, most healthcare marketing directors have little idea whether their campaigns are working. Don’t let that be you.

Comments are off for this post

The Forex Market – Foreign Exchange Rates

Jun 23 2023 Published by admin under Uncategorized

One concept that has always been an essential factor in the definition of a country is the fact that it has its own currency. The concept of national coinage has been in existence ever since the world was divided into countries with national borders.

The United States has always used the dollar, the United Kingdom uses the pound, Germany had the Deutsche Mark, Japan uses the Yen, etc. Recently many European countries have adopted a single currency, the Euro which has obviously had an impact on the Forex market as we know it today.

Even though national coinage has been around for a long time, trading between different countries, i.e. the need of a foreign exchange rate, is a more recent phenomenon and has only really made a breakthrough during the course of the last century. It has rapidly grown into the huge market it is today, generally considered the most liquid market in the world.

Currencies form the core of the international monetary market. The foreign exchange rate is the value of one currency expressed in another, for example $1 = 0.76EUR. The exchange rate can therefore be seen as the price of a currency. Much like any other market price, it is determined by supply and demand. As supply and demand are constantly changing, exchange rates can fluctuate. These fluctuations are referred to as volatility.

Depreciation occurs when there is an increase in the supply or a drop in the demand of the currency in question. The opposite, an increase of the value of one currency compared to another is called appreciation. Appreciation occurs when there is a drop in the offer or an increase in the demand for the currency in question.

What factors determine supply and demand?

International trade
An important factor is international trade and services. Imported goods and services are usually paid for in the currency of the exporting country. For example: An English distributor of American pharmaceuticals who wants to buy pharmaceutical products in the United States will have to change British Pounds into American dollars based on the daily exchange rate.

Sometimes international trade transactions are paid in a currency that is accepted worldwide but is not the currency of either of the countries involved in the transaction. This is called a key currency. The most important key currencies are the American dollar, the British pound and the Euro.

Foreign investment
Products and services are sold and traded all over the world. Money in the form of investments does exactly the same thing. A distinction should be made here between foreign direct investments and portfolio investments, meaning the investment in shares. In the case of foreign direct investments the foreign investor is directly involved in the economy of the host country. Portfolio investments are purely financial transactions without the investor being able to exert any sort of direct influence on the economy of the host country.

Comments are off for this post

Internet Marketing 101 – A Beginner’s Guide to Web Marketing, SEO, Social Media & Mobile Marketing

Jun 23 2023 Published by admin under Uncategorized

In the current economic client, many businesses are focusing on efforts that contribute to high ROI (return on investment). High overhead departments and marketing campaigns are getting slashed as managers tighten their belts. This emphasis on “low costs, high returns” can mean a shift in focus away from traditional marketing & sales efforts (such as maintaining an army of reps out in the field) and towards interactive marketing campaigns. By interactive marketing, I’m referring to the collective group of newer, “next-gen” techniques such as search engine optimization (SEO), pay-per-click or cost-per-click (PPC or CPC, respectively) advertising, email and newsletter marketing, social media marketing, and mobile marketing.

So why is this industry one of the few currently experiencing growth? It’s simple, really – when done correctly, interactive marketing provides some of the lowest-cost, highest-yield returns. By and large, this is because of a) the ability to accurately & precisely target the segments that will generate the most revenue and b) the immense amount of data that can be used to track, analyze, and refine the campaign(s). These two factors (combined with the relatively low overhead of running most of these campaigns) are why the web marketing sector is still growing.

But for folks that have limited experience with these marketing techniques, choosing the right avenue to reach potential customers can be pretty overwhelming. By forgoing research and strategy, many companies end up choosing tactics that won’t work because they simply do not fit the firm’s objectives – in fact, sometimes folks forget to even define these objectives!

Below is a quick run-down of the biggest names in web, search, and mobile marketing. Many companies apply these jointly, but the ones that are successful know what to expect from each campaign. If you’re just jumping into the stormy seas of interactive marketing, read on – you’ll get a brief description and some examples of what you can accomplish with each technique, if applied successfully.

1. Search Engine Optimization (SEO)

Search engine optimization is a comprehensive technique to move a website “up” in search engine results pages for certain queries or phrases. The vast majority of search users never move past the first page of results (usually 10 listings) – for example, Coca-Cola being listed on the 4th page of results for the search “best soda pop” would obviously limit their reach & visibility to potential customers. SEO work involves, among many other things, making a site simultaneously user-friendly and “search engine friendly.” Use caution! Some firms or individuals offering SEO services often make guarantees or promises that seem too good to be true – choose wisely.

Ideal for:

Businesses seeking high visibility & credibility in the minds of potential customers
Companies attempting to gain long-term visibility, especially in a highly competitive market
Firms interested in being viewed as an authoritative source in their field or industry
Can be deployed on both national and regional scales
2. Pay-per-click/cost-per-click (PPC or CPC)
Pay-per-click (also called “PPC” or “CPC” for cost-per-click) advertising is based around sponsored links to your site that typically appear alongside “natural” or “organic” search results in search engines such as Google and Yahoo. These links can consist of a few lines of text, or can include images and even video. Companies bid on which search queries they would like their ads to appear, and are charged every time a user clicks on the ad and arrives at their site – hence the “pay per click” name. However, this relatively simple bidding system can get very expensive when inexperienced advertisers bid on the wrong keywords or don’t craft their ads properly.

Ideal for:

Quickly gaining visibility near the top of search engine results pages.
Seasonal products or time-sensitive campaigns where SEO may not be effective
Like SEO, can target customers on a national level, down to an individual city
Often used in conjunction with SEO services to extend reach
3. Email Marketing, E-Newsletter Marketing
Email marketing & opt-in electronic newsletters boast some of the highest purchase rates amongst online shoppers. When customers make a purchase or visit your site and sign up for your company’s newsletter, you immediately have a highly-interested segment of potential customers. By harnessing graphic-rich messages, dynamic content and advanced segmenting tools, newsletters can deliver the right content to the right people. The best email management tools boast extremely high deliverability rates and provide a great deal of power & flexibility while still remaining extremely user-friendly.

Ideal for:

Businesses that want to engage customers and encourage repeat purchases
Maintaining “top of mind” in potential customers
Companies that want brand consistency and close contact with subscribers
Low cost, high returns – but building up a subscriber list can take time, especially if there’s no incentive to sign up
4. Social Media / Social Network Marketing
First, some numbers:

MySpace boasts over 200 million users – greater than the population of Russia or Brazil
It’s not just for college kids – currently, Facebook’s fastest growing demographic is the 35 – 55 age group.
An amazing 120,000 blogs are created per day
As everyone knows, community-driven sites like YouTube, Twitter, & Digg have exploded in popularity lately – these user-focused sites, and many others, are referred to as “social networks” or “social media,” and they’ve become an important part of maintaining a cohesive and strong brand identity on the internet. Many companies tend to farm out one person to create a Facebook page or LinkedIn account, but few understand the strategy or techniques behind operating a successful social networking campaign.

Most users of social network sites are very internet-savvy, and can spot a sales pitch a mile off – and, thanks to the open community-based format on most sites, they’ll let you and everyone else know what they think of it. Because of the personal aspect of social sites (it’s THEIR profile, THEIR friends and peers, and they’ve probably spent time & effort building those two things up), many users will resent what they see as a company trying to “cash in” on something that’s so close to them. This is the reason why so many companies fail at constructing a popular, successful social media presence – they lack the entertaining content, the conversational one-on-one element, or just generally push people too hard to buy. It ain’t a used car lot, folks!

While it may take a while to see an impact on the bottom line, many companies know that their current customers and millions of prospects use these sites; this is an invaluable and low-cost link to market research & customer feedback.

Ideal for:

Businesses seeking to build and/or maintain their reputation across the internet
Helping move customers from simply being a user of your product to an advocate (the brand is internalized, becomes part of their lifestyle & personality)
Maintaining direct contact with current customers – this connection to the market provides research, ideas, opportunities, and challenges
Attracting new customers and brand followers
Firms willing to invest time into becoming part of a community by offering interesting, exciting, or usable content
5. Mobile Marketing, SMS / Text Message Marketing
As the two worlds of desktop computing and mobile device converge, businesses are taking advantage of consumers’ “need it now” usage of cell phones & smart phones. SMS or text campaigns can alert subscribers of special offers or deals, or provide reminders, news, or other information sent directly to cell phones. Like social network marketing, companies can build brand identity with contests & games, or gather market data by allowing subscribers to vote for their favorite products. A strategic approach to this effort (encompassing mobile site design, mini-site design, mobile-friendly PPC advertising, and SMS campaign management) can ensure that your customer base receives the right information and message.

Ideal for:

Attracting customers through the use of easily-digestible, informative or entertaining content
Maintaining contact with interested subscribers via a SMS or text campaign
Promoting user-friendliness to encourage purchases (IE, a grocery store offering a mobile site where users can shop, choose items, then pick up in-store)
Businesses wanting to promote brand awareness, credibility, and close connection to customers
6. Comparison Shopping Engines / Online Malls
This is usually a form of pay-per-click, but it’s unique enough to warrant it’s own number. Sites like pricegrabber.com, nextag.com, or Yahoo! Shopping are often referred to as shopping engines, online malls, or price comparison sites. Typically, these sites are not retailers, but aggregators – that is, they accept product listings from multiple retailers and direct visitors to those specific sites, usually charging the retailers using a pay-per-click model. Different shopping engines target different product segments and demographics, so picking the right ones can be difficult. Additionally, most sites require retailers to submit their product listings via a specialized template file – and, of course, each site requires a different format! Search engine optimization tactics can also come into play here, in order to have your products highly ranked in each site’s internal search results.

Comments are off for this post

Marketing Your Real Estate Website

Jun 23 2023 Published by admin under Uncategorized

As more and more real estate professionals get online, they are quickly realizing that you can’t just sign up for a website, pay $60 a month and then generate leads that turn into commissions. The reality is that a website merely gives you the opportunity to get in front of potential buyers and sellers, but it won’t do it on its own. It’s much like a car gives you the opportunity to drive to work, but you still have to drive it!

A real estate website is a powerful tool. It gives you a platform to communicate with a mass of strangers and allow them to learn more about the cities, neighborhoods, and real estate on their terms. You aren’t controlling how they learn, in fact with search engines; they may enter your website from many different pages and start their discovery of real estate from many different directions.

In order to make your website one that is a profitable too, it is essential to market your website to those customers who are eagerly searching for information online. This doesn’t mean a blitz campaign of postcards, magazine ads, or sending out 10,000+ direct mail pieces about your new website. Marketing your real estate website can be very cost effective and productive when you have the right methods.

I invite you to consider the following methods as you are marketing your real estate website.

What is your customer’s pain? – Think about this one before you do anything. In your local market what is the biggest problem for your customers. Is it finding the neighborhood with the right schools? Is it finding a neighborhood with a big enough lot to build a larger home? Write down these pains as you can then focus on solving these pains through your website.
Search engine marketing – Getting to the top of the search engines should be a part of every online marketing plan, but it needs to have focus. Especially when you are just starting out, try to focus on just 2-5 top keywords in your market that you want to get to the top in. With a small focus like this you will be able to write better content and really meet the needs of your consumers and the search engines at the same time.
Pay Per click marketing – When you want results quickly have the same focus with your pay per click ads as that of your search engine marketing. Having a small focus will keep your costs down and when you show up organically at the same time you dramatically increase your chances of getting customers to your website.
Social Networks – Marketing your website through your social network will expose your website to an entirely different group of people. Be careful not to self promote as your marketing on these networks should focus on giving answers to those pain points. You can provide “status updates” and direct people to key pages on your website which will certainly get the conversation going and help people focus on your website as always having the right answer.
Marketing your real estate website [http://www.50leadsAMonth.com] is much more than just “getting exposure”. Whether you implement just 1 method above, all 4, or even some additional techniques, the focus of all of your marketing efforts should be to generate leads for your business.
Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to discover the techniques they need to succeed with their online marketing efforts.

All aspects of real estate marketing online and conversion are covered from Search Engine Optimization and Pay Per Click to Social Networking. Training programs are designed to help agents undestand what is needed, apply the methods, and see results each and every month. He and his twin brother even developed a free ebook so real estate professionals can get started in the world of online marketing quickly.

Comments are off for this post

4 Top Online Marketing Tools Brick & Mortar Marketers Should Be Using

Jun 23 2023 Published by admin under Uncategorized

There’s an old saying that goes like this, “necessity is the mother of invention”, perhaps you’ve heard it. Let’s look at an example of it being used. Online marketing of products or information was in its infancy 10 years ago, and it had a huge disadvantage to overcome. How to attract, hold and sell to a market that you never met and your only tool was a computer screen. Take a look at online marketing today, how have they done? Actually very well, the tools that have evolved are very effective, they can be quite useful and cost effective for “brick& mortar” businesses as well.

Website – Try to imagine an advertising platform that can be changed and/or updated any time you want. Your company website can be changed or added to any time you want and at very little or even no cost. Your website can be used to provide information to your existing customer base, as well as new customers. Things such as store hours, maps, specials or even an e-newsletter subscription form. Directing people to your website may even save some phone time.
Blog – Is a blog the same thing as a website, well it could be, however the typical blog platform is really good as a content management and reader communication platform. If your customers have questions about your services or products they can post their questions online. Some Blog platforms are easy to update, which makes them ideal for a small website.
eMail – email marketing is the main tool online marketers use to keep in contact with their customers. Why would a “brick & mortar” business want to use email marketing? Think direct mail at no cost! Think putting your message directly on your customers/prospects computer! The only costs associated with email marketing, if done on a smaller scale are possible costs to prepare your message. Your email lists can usually be managed with your basic email program. For larger scale email marketing campaigns there are services available that will do everything except gather the email address. If you are a “brick & mortar” business owner, you should be asking every customer you come in contact with for their email address. To stay in compliance with “anti-spam” legislation be sure to ask permission to email them and have them sign a form authorizing the same. Most people will give you their email address, if you assure them that you will not give it to anyone else, and if you tell them what you are going to send them and how often.
Auto-responder – Automation of your email marketing messages or newsletters makes your campaign more consistent and much easier to manage. So what does an auto-responder do? It sends your pre entered messages to all of your customers on the schedule you set up. Imagine you send a monthly newsletter, you can write as many issues as you need, enter them into your auto-responder and they will be mailed automatically as scheduled. You can email a special message to all of your list members any time between scheduled messages, without upsetting your schedule. Auto-responder software can be had at no cost and can be installed on your computer, or for time savings you can use an auto-responder service, usually for a monthly charge.

Comments are off for this post

5 Reasons For Network Marketing’s Poor Success Rate

Jun 23 2023 Published by admin under Uncategorized

Below are the top 5 reasons why success in Network Marketing (MLM) and Direct Sales is so atrocious.

Reason 1

The Rejection Razor

The Network Marketing business model, like most businesses, is based on relationships. In network marketing a new recruit is taught to contact people they know and have a preexisting relationship with. The trust factor is already built in because of the relationship that has long a go been established. The new MLM recruit approaches people they know with a mistaken belief and expects how their friends and family will react after seeing the presentation. The new recruit feels they’ve located the map to the golden treasure. They can’t wait to show their friends and family. After presenting the business to them, he is unprepared for the rejection, skepticism and total dismay at how he could’ve become involved in such a scam, or industry. Many new recruits are not prepared for the objections they hear and then the perceived ridicule they encounter. The new recruit, who’s sole intention is to share this new wealth generation strategy and system, gets slammed by people closest to him in his life. He just cannot understand why his warm market can’t see this glorious wealth opportunity he has shown them.

Reason 2

Network Marketing Opportunities Easy In Easy Out

In a majority of Network Marketing Opportunities it is just way to easy to get into. Start up costs are much lower in relation to a typical bricks and mortar industry. Even the entrepreneur who goes to the extend of setting up a company name, incorporating the business, getting business cards etc… his start up costs are still considerably quite low. With such low start up costs a majority of people view getting into a network marketing opportunity as a low risk investment. The start up costs usually depend on what the opportunity is, the structure of the business (sole proprietorship vs. incorporation), etc. Generally start up costs can range anywhere from several hundred to several thousand dollars. When the business does not do as well as planned, and cash flow gets tight, going out business is relatively easy. The new business owner uses up or gives away any inventory that is on hand. There are no lease or rental contracts to worry about, no employees to terminate. All you have is the owner who shuts down the business and walks away.

Reason 3

Network Marketing And Greed

A majority of people who see the opportunity right off the bat are blinded by the potential income they can make. They see the potential income and their greed glands begin to pulsate. I mean look at the scenario being drawn out for them: they recruit three people who go out and recruit three and in six months they have a network of people selling product and recruiting. They can now live the high life and sit back and collect income. The network marketing industry must accept some responsibility for getting every ones greed gland swelling. How many ads are there, or presentations that show a potential prospect how easy it is to make a considerable income in such a short period of time. Sure it can actually happen, (and has) however it must also be recognized that a lot of hard work, time and effort go into creating such success. It is really funny that the majority of people who sign up for their MLM business rarely see or pay attention to the earnings disclaimer shown. You know the one that shows how much the average Network Marketing representative actually makes in a year. Always ensure any new potential recruit sees and understands what that earnings disclaimer means. Failure to do so usually leads to the scenario I described in reason two of easy in / easy out in the network marketing industry.

Reason 4

Lacking in Necessary Business Skill Sets

A majority of new Network Marketers basically are not business minded or oriented. They lack the necessary communication or marketing skill set to get their businesses up and running quickly. Keep in mind that the Network Marketing business model is not the normal business model people are accustom to. So they jump in with both feet and tremendous exuberance. Unfortunately they are offered limited training on how to effectively invite people, how to handle objections etc. Then when the new recruit decides to go the cold market route, by advertising on the Internet, he is stunned when he suddenly realizes he must learn how to purchase and operate the following: a domain name, web hosting, auto-responder programs and learn copy writing and advertising techniques to name a few. Realistically the majority of people who become involved with Network Marketing have no real concept on how to effectively operate a business. Then there are the individuals who don’t see it as operating a business to begin with. They view their network marketing or direct sales opportunity as a hobby rather then a potential income producing business. Learning to operate a business is a skill anyone can learn, they must be prepared to learn new things and build their business over a realistic time frame.

Reason 5

Mind Set and Undying Faith

This reason to me is the number one primary reason the success rate in Network Marketing is so low. We know there are individuals with some tremendous success stories in the Network Marketing industry. Ask any one of these successful people and they will gladly tell you at what cost this success came with. They will speak of the many hours of work, sweat and toil they put into building their organizations. All the trainings they attended and all the over and above’s of doing this business. Many have done this while still working 40 hours a week, tending to family and household matters.They went in with the proper mindset to develop a huge profitable organization. All the while having an undying faith in the role they play to generate success in Network Marketing for themselves and their team.

Comments are off for this post

Older posts »