Three Most Important Things When Beginning in Direct Sales

Direct Sales is a potent and lucrative business model. With no inventory cost, no shipping cost, no rent or lease, it has the lowest start up and overhead of any other business out there. This equals huge profit margins and income potential.

So why, when the business model is so efficient, is there still such a low success rate? Is it the products or the compensation plans? No, Absolutely not.

It’s not lack of information or training either. There are programs out there that will show you exactly, step by step, how to set up a marketing program that has been proven to work. So, even armed with this kind of knowledge how is it that people still fail?

The answer is quite simple — because we are people, and people fail.

The number one reason why people fail, in my book, is because when the going gets tough they second-guess themselves and quit. Which sets up most important point number one.

1. Realize that failure is an opportunity for growth and be grateful.
Develop a habit of analyzing your failures and implementing a change to compensate. Always pick yourself up, dust yourself off and keep going.

Marketing is difficult and failure is painful. That’s why not everyone does it. It’s also extremely lucrative, and is worth all the effort it takes to learn it.

Leading up to number two, the people we surround ourselves with have a huge impact on our own mindset. Are you surrounded by people who don’t believe in what you are doing? Do people expect you to fail and quit? That kind of environment ways heavy on the mind, and makes success even more difficult.

2. Get a mentor who knows what it takes to succeed.
They will understand about the pain of failure. They will be able to encourage you when you need it, and give you a kick in the aspiration when you need that too.

The second part of this is to build a network of successful people. Surround yourself with them. Their support will be mentally and emotionally uplifting. The more successful people you have in your life the greater your chances of success.

And perhaps the most important of the points is, why? Why are you starting a business?
The answer needs to be deeper than money.

Money is great and we all need and want it, but it will not guide you in the direction you need to go. Money comes and goes. How will you keep going when you fail and lose money?

3. Have a personal mission.
Every person has something inside them that they dream of doing. It starts out in early childhood. The problem is that life tends to cover it over with fear, pain, and doubt. Make it a priority to uncover your personal mission, your reason why.

When you become attached to that mentally and emotionally it will keep you going through the worst of storms.

Some reasons for failure that are important to address are as follows. Failure to plan; without a plan of action you have no reason to expect to succeed.

This includes budgeting. How much money do you have to spend on your endeavor, and what is the best way to spend it? The first thing you are going to want to budget is education.

If you are not already a master marketer you need to invest time and money in your education. That is more important than an advertising budget. Having a good education will teach you how to best spend your ad dollars.

If you run out of money before you start making sales the game will get a lot harder. And with all of this information coming in focus becomes extremely important. Follow your plan and focus on one thing at a time. Failure to focus leads to a state of overwhelm and that can lead to giving up. Stay focused.

A good mentor is going to be aware of the pitfalls that can ensnare you and will be able to guide you around them. It’s like having an advance scout telling you what is up ahead. Forewarned is forearmed. Their insight will be invaluable. They will be able to help you figure out what your focus should be on.

Set goals for yourself that lead toward the accomplishment of your mission. Setting and accomplishing short-term goals is a great morale booster. Celebrate every time one of your goals is accomplished. This will build your enthusiasm and drive to accomplish bigger goals.

Commit to yourself right now that you will never quit. Chose your course, find a guide, pace yourself and keep going. Every time you fall down get up and move on toward your goals.

Every time you are faced with a decision make sure it will lead you to the accomplishment of your mission. When you make a mistake learn from it and keep going. You are not perfect. You will make mistakes. Forgive yourself, get over the pain, and keep going.

JMHorton A.K.A Joshua Horton is an entrepreneur dedicated to a path of self development and service. The mission of his corporation, Horton’s Endeavoring, L.L.C. is to promote personal and financial freedom through education and opportunity. His endeavors include a therapeutic bodywork and personal coaching practice, a self development speaking practice, and an online direct sales business. His blog has great information on mindset, marketing, self development, networking, and more. Go check it out!

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